10 Tips for Writing an SEO Optimized Article

posted by Patrick Chemoul10/12/2020

Want to learn how to write an SEO optimized article that will rank on the first page of Google ?

Then you are in the right place!

Because, today, one of the biggest challenges is to write an SEO optimized article for search engines, like Google.

SEO: How to write an optimized article for Google ?

If you want to direct traffic to your site, you must be smart when writing your content.

First, you need to see that SEO is not just about the keywords that do the job but a set of rules to follow that I present here:

Main keyword selection

Writing an SEO article already revolves around a main keyword or keyword phrase.

If you settle for a keyword that is too "classic", the latter will risk being too competitive, and you will limit your chances of being well referenced.

Because of this, it will be more judicious to opt for keywords with long tails.

The long tail is a key phrase revolving around your main keyword, which means that your keyword will contain a combination of words.

Doing so will allow you to be better (more easily) positioned.

Example

Main Keyword: SEO Article

Key phrase (long tail):Write SEO optimized article

The title of your SEO article

The title of an article is like the slogan of an advertisement.

Its ideal purpose is to attract the attention of the reader, to arouse his interest and to inform him.

The decision to click on a link takes only a few seconds.

If you write a wrong title, your article will not be read, even if you have the best content.

The title of your article must contain the keyword, usually, at the beginning of the statement depending on the topic.

Numbers are often used in titles, because they really work! Write a title in the form of a statement.

For this type of headlines, you must offer advice or service to your reader.

The easiest way is to start the title the following way: X tips on ...; X steps for ...; X reasons for ...; X ways to ...; X techniques for ...; Your guide to ...; A sure way to ...; The secret of ... TOP X ...; X best ...

For example: "10 Tips for Writing an SEO Optimized Article".

The first paragraph of your SEO article

This first paragraph will allow you to introduce your keyword again at the beginning of the text.

Decomposing this first paragraph into 3 short sentences in the form of "Question" - "Answer" - "Why" is often a good structure to start your article and makes the reader want to continue reading.

Question: Do you want to learn how to write an SEO optimized article that will rank on the first page of Google?

Answer: Then you are in the right place!

Why: Because today, one of the biggest challenges is to write optimized text for search engines, like Google.

The second title of your SEO article

Write the second title in a form of a question.

The reader will be curious to know the answer in the body of the article.

The "how" promises a concrete solution. Use: "how" + goal to reach.

For example: How to write an article optimized for Google?

The "why" promises an answer: Why write an SEO optimized article?

The second introductory paragraph

This second paragraph must be short (2 sentences are sufficient).

The first sentence will allow you to briefly answer the question of the second title.

For example: "If you want to create traffic to your site, you must be smart when writing your content."

The second sentence will allow you to introduce the points you will list.

For example: "You will see that SEO is not just the keywords that do the job but a set of rules to follow that we present here:"

A list of points to develop

Writing an SEO article in one go will not make people want to read it, especially if it is close to or more than 1500/2000 words.

Indeed, listing the points you will develop by allowing the user to access directly from the beginning of your article is a good technique.

It will separate your articles into sections like this article and make your content easier to read and understand point by point.

Expand each point on your list

Take the title of each point and try to develop it with 300 words max.

Try to create a new point if you can’t fit under 300 words.

Having small subheadings helps your reader better organize the information.

Structure of sentences

Structuring a text for SEO is to make content accessible to as many people as possible, not to search for a density of the keyword.

The keywords must be almost natural and not weigh down the reading.

Air your text to make it easy and enjoyable to read: first and foremost you must seduce your readers...

Indeed, Google is an English-speaking site and I recommend you make short sentences to get to the point.

In addition, making paragraphs for each idea also makes it easier to read and air content.

Use introductory words in your paragraphs to understand that you bring a new idea to your thinking. eg: "Indeed", "More", "However" etc.

Here is a very interesting article on transition expressions.

Optimization with internal links for SEO

Inserting internal links in your content is also very important.

This so-called "internal mesh" strategy makes it possible to link different pages of your website together.

Here again, the challenge is to optimize the resources that robots will allocate to reading your page.

Indeed, the internal links are specific to your site.

It is a hyperlink between two different pages of the same site: page A has a link pointing to page B of the same site.

In addition, an internal mesh of links specific to your site facilitates navigation to the latter.

However, in order for your internal links to be optimized for a successful SEO, a netlinking strategy must be put in place.

Internal netlinking is an important element in natural referencing because it also allows search engines to access all the links on the site more quickly.