Have you considered making your site mobile-friendly in 2019?
If not, then maybe you should!
Because becoming mobile-friendly is no longer an option, it’s a necessity.
According to SEO Experts, optimizing your site for mobile search is essential if you want to improve your mobile search ranking for Google.
So, if you wish to ensure that your website appears in mobile search, below are some great ways of becoming mobile-friendly:
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When on a mission to optimize your site for mobile search, implementing AMP markup should be your first step.
Majorly because Google has officially integrated AMP into mobile search.
Which means, if you implement AMP into your webpage, your site would be included in Google’s SERPs, above other search results.
Also, it helps your web page in loading faster, consequently improving usability, and convincing your visitors to stay and engage with the content on your website.
It does so by removing all the bells and whistles from your mobile web page and shifting the focus only towards the necessary components.
All in all, a fast loading website can lead to better engagement, hence making your site mobile-friendly by reducing the bounce rate and improving mobile traffic.
However, it is not only the Accelerated Mobile Pages that provides you with more visual mobile content.
Google also takes schema into account when it comes to mobile searches.
Structured schema data allows you to provide search engines like Google with the information they need to understand your content.
It might sound complicated, but you don’t necessarily need to be a technical genius in order to add structured data to your website.
You can use a plugin for WordPress known as Schema App Structured Data to help you get the job done effortlessly.
Why is using schema data important for a mobile optimized site?
Simply because a search result with rich snippets is likely to stand out on a small screen space.
Also, you’ll gain more exposure by answering user specific questions.
Convinced that you need to implement schema markup to become mobile-friendly?
Well, then stay with me as we have yet to go through a lot more of technical stuff.
Responsive web design is absolutely necessary to be considered while you’re optimizing your site for mobile search.
Because a responsive HTML adjusts according to the orientation and screen size of the device on which the content is being viewed.
With a responsive web design, you can make sure that every single character and image on your web page is displayed in the perfect manner.
Plus, you won’t have to consider every possible screen size out there, because unlike a non-responsive HTML, a responsive code can be used for all devices.
For instance, a weather report may be displayed horizontally on a desktop, but it needs to be displayed in a vertical manner on mobile devices.
Similarly, your website should adapt to fit all kinds of screen sizes for different devices.
Which is why, to make your site mobile-friendly, you need it to be responsive, with a flexible layout that adjusts according to the screen size.
Following are the three ways that could be used to make your site responsive:
Now, let’s move on to images.
We all know how important it is to add images for dynamic web content.
But the problem is, that high-quality images take up a lot of space, hence increasing the page load times.
That’s why, you need to compress the images on your web page to ensure that your site loads swiftly.
Because with a fast loading site, mobile users are more likely to stay and view your content.
In addition to this, speed is also very important if you wish to make your site mobile-friendly.
So, just compress everything and anything that takes up a lot of space and slows down your website’s loading time.
You might think of it as a time taking task right now, but optimizing your images and video files before uploading them on your web page would definitely save you a lot of money and time eventually.
Looking for a software to compress your images?
I recommend you use PNG if you want your images to be compressed up to 95% in Photoshop without losing quality.
While one can’t possibly deny the importance of visual content, there’s one type of it that you need to remove from your website.
Yes, I’m talking about to Adobe Flash here.
Although it was once highly popular on internet, Flash has now fell out of favor for various reasons.
Firstly, Flash is bad for SEO and frustrates your users.
Secondly, it comes with numerous disadvantages for your website. Such as:
Even though Flash is great for apps and games, but if it’s a mobile-friendly website that you wish to have, make sure you remove flash!
Since you’re making your site mobile-friendly, why not take advantage of free Google tools while you’re at it?
For instance, Google Search Console provides a mobile-friendly test tool that shows if your site is mobile-friendly or not.
With the help of this, you can easily check how well you’ve optimized your site for mobile search.
Moreover, you can also use Google’s repository of information that explains in detail how you can optimize your website for mobile search. The best part is that it’s sorted by platform.
So, it doesn’t matter what CMS you’re using, you can always optimize your site for mobile devices.
In addition to this, Google Analytics also has been updated to include mobile information in more detail. You can click on Mobile>Devices to have a look on the various mobile devices that are accessing your site.
Moreover, make it a habit to check for mobile within your data reports.
Also, you can segment your traffic in order to track mobile devices.
Now, let’s jump on to the most important factor for making your site mobile-friendly.
Speed it is!
One can’t stress enough on how important speed is for a mobile-friendly site.
Because a slow site means high bounce rates. And you don’t want that, right?
Moreover, all the highest-ranking sites in Google’s SERPs have fast page load times.
That means, if you wish to improve your ranking, make sure your site loads fast.
There are a number of tactics that could be used to improve your site’s speed, two of which we’ve already discussed above, namely compressing images and removing Flash.
Additionally, you can use the following tricks to increase your site speed:
All of these might seem a bit too technical.
So, you can either just stick to compressing images and removing Flash, or hire a good SEO expert for help.
If your site requires visitors to fill in forms, make sure you add the autofill or autocomplete feature to enhance your user’s mobile experience.
What it does?
Well, as the name suggests, autocomplete feature will automatically add details, such as the user’s name and address, into specific fields.
This would save your visitors from the hassle of typing their personal information again and again, hence making it convenient for them to interact with your site.
Wondering how you can enable the autocomplete feature in your editor settings? Below are some basic steps to help you out:
Lastly, to make sure that your form works fine in different browsers, implement a cross-browser testing.
Did you know that Google’s new search algorithm penalizes sites with pop-ups that tend to be intrusive on mobile phones?
Well, you do now!
However, you must be wondering why Google did that, right?
To answer that, pop-ups can interrupt user’s browsing experience by going full-screen on mobile phone.
Now, that isn’t mobile-friendly at all!
So, what you have to do is, simply replace your advertising pop-ups with other digital marketing forms.
For instance, you can get affiliate ad revenue by using in-text hyperlinks that have affiliate referrals.
Moreover, you can also add CTA prompts and buttons in your content.
Using these techniques, you can easily gain advertising revenue without getting your site penalized by Google.
However, you can still keep running pop-ups on desktop version of your website. But they eventually won’t be effective enough since the number of mobile searches is increasing day by day.
Visitors don’t really like hunting for your site’s navigation menu on your web page. And when they’re searching from a mobile device, it gets even more annoying.
So, while you’re making your site mobile-friendly, don’t forget to keep your navigation as simple as it could be.
Here are some key points to consider if you want your navigation to be obvious and easy:
Other than making your website well-optimized for mobile searches, simplifying your site is also a great way of making it more concise for a better user experience on desktop as well.
Those were some easy ways to become mobile-friendly in 2019.
If you still have any confusions, consult an SEO expert.
Or, you can also take help from the #1 SEO services to get your site optimized for mobile search.