SEO Expert Patrick discusses Search Engine Optimization solutions for your website.

SEO Search Engine Optimization

SEO expert is the art of optimizing a web project and its environment for search engines (Google, Bing, Yahoo ...).  More commonly known as SEO, its purpose is to increase the quality, understanding, but especially the visibility of a website within the search engine results.


Generally, these are the first three places of these natural results that take the majority of the traffic. Some studies even speak about 90% of traffic generated on the first page, of which more than 60% exclusively on the first three results. Clearly, if you are at the bottom of the first page or a few pages later on one of the requests of your activity, you only harvest a tiny portion of natural traffic.


Today, the web has evolved. With the arrival of filters and penalties for bad practices (Google Panda, Google Penguin or other), optimizing a website and its environment has become much more difficult and time consuming. Indeed, many companies have been penalized by search engines following the use of techniques that do not comply with the rules of the engines.


Natural referencing is based on an optimization principle. However, there are many rules to respect and we must therefore avoid going into excessive over-optimizations or risky practices causing sanctions, misunderstandings or more. To avoid bad choices and accidents, the best way is to prepare while doing regular monitoring.

Seo Expert Tips and tricks

You didn't know you could do with Google



Consists of using techniques respecting the quality advice of search engines. White hat Seo are normal, and especially legal, techniques that help you generate more traffic


we can consider a Gray Hat Seo, any deliberate action that tries to improve the positioning of a site in the search engines for certain keywords.


Here are the Black Hat Seo ... These techniques are totally against the rules of the search engines and above all, they are PROHIBITED!  Giving a website an inappropriate ranking for certain keywords.


Artificial Intelligence

What is artificial intelligence? Artificial Intelligence or AI is the science whose goal is to make a machine perform tasks that humans perform using their intelligence. The term “Artificial Intelligence” first appeared in 1956 in an American scientific program called “Logic Theorist”. Which deliberately sought to mimic the human decision process. The first, called “weak”,…

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What is Rankbrain? Google search results have changed dramatically in recent years. The overall goal of Google is simple enough: to provide the user with the best search engine experience in the least amount of time. This means that when you search for a query, their goal is to give you relevant results instantly. Google…

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AMP Accelerated Mobile Pages

What is AMP? Meaning Google Accelerated Mobile Pages, Google AMP is the new format of mobile websites. A new standard for designing and encoding responsive sites, a new writing format that significantly speeds up the display of content on mobile sites. Thanks to Google AMP, mobile users will no longer have to wait to see…

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In 2018, a website optimized for mobile is no longer optional, but absolutely necessary!

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Outbound Links

Outbound links. Pay attention to links to other sites. The reputation of your site can be passed on to another site to which you are linking.

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SEO is almost 20 years old and yet many people
still see it as a murky and obscure subject where everything
seems complicated and nothing is acquired.

Patrick Chemoul

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