Want to learn about the incredible tool known as Google Search Console (GSC)?
Then welcome to this comprehensive guide.
It is a tool which can effortlessly help a digital marketer boost the SEO of a website.
Google Search Console helps in measuring your website's overall search traffic performance, fix any problematic issues and boost your website’s SEO.
This is a fundamental guide on the most proficient method to utilize Google Search Console.
Here are the things you will learn after reading this article
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Learn how to get more traffic with exclusive tips and insights
Need a one-stop solution to monitor & troubleshoot your website's presence on Google Search results?
Google Search Console (GSC) has transformed the way in which you track how your webpage appears in Google Search results.
This makes it a special tool for SEO specialists.
And it’s a free service for all, which is icing on the cake.
This tool additionally gives you access to significant information, and lets you do the following things:
The data given by GSC can be utilized to impact any technical choices for your site.
A great marketing feature is offered by Google Search Console.
What is it?
It’s the feature of marketing analysis which can be done in conjunction with other tools like, Google Ads, Google Trends, and Google Analytics.
Knowing about Google Search Console is not sufficient enough.
Learning how it operates is the real challenge!
By following these steps, you’ll add your site to the Google Search Console in no time.
Step - 0: Requirements
First things first, you have to access Google Search Console.
Now what things do you require to verify your site with Google?
The answer is one of these three.
Unsure on how to perform these steps to add your site to Google Search Console?
Not to worry!
Step – 1: Access Google Search Console
This step is quite straightforward.
On the off chance that you own a Google account, all you have to do is login into it.
If not, then create an account and login.
Now go to Google Search Console, and click on “Start Now”
Bonus Point: If you as of now have a Google analytics account, you can utilize that to login.
Why is that?
It's a decent practice to have analytics and Google search console on the same Google account.
Step – 2: Select a Property Type
Wondering the purpose of this step?
This is where you add your property or website.
Depending upon the URL structure of your website, choose either Domain or URL prefix option, and click “CONTINUE”
Domain (format): seoexpertpatrick.com
URL prefix (format): https://seoexpertpatrick.com
Step – 3: Verification
This is the most important step in this whole process.
Because verifying that you own your website is mandatory for accessing Google Search Console.
One of the verification methods is associating a DNS record with Google.
This is how it’s done.
Follow the instructions listed in front of you, which are as follows:
(Optional) Step – 4: Other Verification Methods
Yes, Google does provide more than one option to verify your website’s ownership.
How many to be exact
The answer is five. (One method already covered above)
HTML File: All you have to do is download the given file and upload it to your website.
Then click on "VERIFY"
HTML Tag: Pretty easy method.
Copy the meta tag (shown below) and paste it in the < head > section of your website’s home page.
Google Analytics: Stress-free method, but lengthy in comparison to the previous two.
Now return to Google Search Console “verify ownership” page and click “VERIFY”.
Google Tag Manager
A comparable method to the previous one.
Now hop back to Google Search Console “verify ownership” page and click “VERIFY”.
Tip: Google almost always recommends the best method for the verification of your website.
So, it is a recommended practise to follow that method.
In case the Verification fails and you see an “Ownership verification failed” message, don’t worry!
Simply read the error message and the reason as to why the verification process didn’t work.
Like in this example, I didn’t provide the right domain.
Instead of providing, https://seopatrick.com, I entered seopatrick.com, thus this error appeared.
Attaining higher search results in Google is a dream of every business.
Similarly, monitoring essential functions of your website is an equally joyous idea.
GSC unlocks a whole new world of exciting things for business owners.
Here is a list of some of the benefits that this free tool provides.
Google Search Rankings: Ranking your website on the top of Google’s search rankings is the number one concern of many businesses.
And, subsequently SEO marketing specialists.
This is also what the Google Search Console is primarily used for.
Here is a brief set of things it provides which helps SEO experts in improving the website’s search ranking.
Search Performance Report: What is the most crucial step to perform better in search engines rankings?
Or to get organic traffic?
The answer is delivering relevant insights about the website.
This is exactly what this tool provides with its anchor texts, enhanced CTR's and most linked domains.
All in all, this console gives you an all-round performance in Google report from a single platform.
Extremely Relevant Data Collection: Get relevant data about your website by using this tool.
It provides detailed graphs about the structured data elements present on the website.
Error reports are also generated by this tool.
HTML Improvisations: Are you aware how many landing pages on your website are showing 404 error message?
No need to worry.
As this this tool regularly crawls your website.
And, you can access the error reports in no time and fix them accordingly.
Mobile Usability: The fact is that Google prefers mobile-friendly websites over those that are not.
Through Google Search Console you can check whether your site is mobile-friendly or not.
By identifying various issues on mobile devices such as:
Google Indexing: How many pages are included in the Google indexing results?
How to remove unwanted URLs from your website?
Google Search Console has all the answers and the solutions.
Sitemaps and Site Messages: As the name suggests, Sitemaps are actually maps to your site.
What is their purpose?
It is to help navigate the Googlebots know the exact location of your website pages which also helps in index coverage.
Google Search Console allows you to see what number of pages have been submitted and what number of pages are really indexed by Googlebots.
This is possible only if your website has submitted a sitemap for the bots to crawl and do a site search.
GSC additionally cautions you of numerous significant messages like:
Generally speaking, the Google Search Console helps in tracking each and every detail of your site.
That can demonstrate to be tremendously significant for accomplishing better search rankings.
This is good news.
For website owners, who need to login into their website webmaster with different users.
Remember, Google search console is a free service for everyone including web developers and business owners.
Google Search Console has a relatively new feature where you can send invites to users.
And, they can access your Google Search Console as a user.
Here is a step-by-step process on how to add another user to your Google Search Console:
After providing access, the user can login to your Google Search Console as a user.
Constant change is necessary for linear growth!
In 2020, the New Google Search Console has released many innovative features.
For example, the Domain Properties & the URL Inspection Tool.
It has a large group of additional features with a refined interface.
Here is a look at two of the latest features in the “new” Google Search Console.
URL Inspection Tool: URL Inspection just got cooler!
The new tool allows you to do a ton of functions, including viewing your website’s…
You can assess any URL inside the site, enabling you to see individual pages with detail.
This new feature additionally implies that Fetch as Google is now completely replaced.
Live URL Testing is another awesome feature included in this tool.
It enables you to have the option to access and monitor webpages in real-time.
Domain Properties: Being Organized Is Being In Control!
This new feature lives by this motto.
It categorises your website’s domain listings in a proper fashion.
This makes it easier to access non-HTTPs and subdomains.
Furthermore, retrieving data becomes much more efficient and less time-consuming.
That’s it, now you know the importance, benefits, and immense use of Google search console tools.
Feel free to experiment and learn new things!
In case you face any difficulty in setting up your Google Search Console account, don’t worry!