Why hire an SEO expert or Consultant?

Are you considering hiring an SEO expert or consultant for your business and you’re looking for further information before getting started?

Then this article is for you!Hiring an SEO expert or consultant can save you tremendous time and efforts on improving your website’s performance on search engines.

An SEO expert is someone who has been extensively trained in learning and implementing SEO techniques for different types of businesses.

Let's see how an SEO consultant can help you increase your web traffic!

In the current competitive online landscape, building a strong digital presence is more important than ever.

It allows you to build a reputation online and to attract new customers to your website.

SEO techniques have the goal to help you improve your website’s performance and your overall online visibility, and that’s why SEO services are sought after.

Choosing an SEO expert to work with, that fits your business goals, is the first step to getting started with SEO.

In this article, we will go over what SEO is and what does an SEO expert/consultant does, the benefits it brings to your business, and how to choose an SEO expert:

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What is SEO and what’s an SEO Expert?

SEO is an acronym that refers to Search Engine Optimization.

In order words, it is an ensemble of techniques and methods that have the goal to improve the performance of a website on search engine results.

SEO can be technical but is not only limited to programming and coding. SEO also encompasses digital marketing, branding, and copywriting techniques.

SEO is really important for any business that wants to reach more customers online and improve its online visibility.

Because increased visibility on search results means that people are more likely to find your website and to discover your products/services.

SEO really matters for your digital marketing efforts because it helps you optimize your content and its delivery on different channels.

For example, if you know that your audience researches your content more on YouTube, you will optimize your video content, tags and descriptions on this channel to attract more users.

An SEO expert or consultant is someone that possesses in-depth knowledge about SEO techniques and their applications in a strategic business context.

In fact, an SEO expert possesses a strategic mindset and is able to tailor an SEO strategy to your specific business needs and goals.

An SEO expert is also someone who has good knowledge of coding languages and programming techniques, and who is able to perform more technical SEO on your website.

Moreover, an SEO consultant has strong competencies in digital marketing techniques and is well-versed in content marketing, which play an important role in SEO.

Finally an SEO expert has a strong understanding of search engines algorithms and trends.

It is someone who constantly stays up to date on new search engines trends and can inform its clients about them.

Improving your website’s performance

Hiring an SEO consultant is a great way to significantly improve your website’s performance and the user experience it is offering.

An SEO expert will perform an audit on your website to understand your strong points and pain points in terms of performance.

Then, the consultant will start implementing different SEO techniques to improve these key points.Usually, the website structure and website design are two important aspects of SEO.

Your SEO consultant will be actively working on improving your site speed and pages loading time on your website.

Because it is one of Google’s ranking factors, you can be sure that this is one thing that your SEO consultant will be focusing on.

The expert might recommend re-building your website with AMP for the fastest loading time.

Another thing your SEO consultant will work on is the overall structure and organization of your website pages.

For example, if you don’t have one already, the expert will create a sitemap for you, and create schema markups on your website.

Finally, an SEO expert will ensure that your web design is responsive and delivers a great experience on mobile devices.

This is such an important part of any SEO strategy, because mobile-friendliness is an important ranking factor on search engines.

Moreover, mobile navigation has become so important that your website should absolutely look great on mobile devices!

Getting more leads on your website

An SEO consultant will also actively work on helping you generate more leads on your website.

For that matter, the consultant will work with you on defining the top keywords in your industry, using different SEO tools.

Once the keywords are defined, the role of the SEO expert is to rank your website higher for those keywords.

The SEO expert will have to implement a variety of digital marketing techniques like creating targeted Google Ads campaigns and targeted landing pages with your top keywords.

The goal of these initiatives is to ensure that your website is easy to find when web users research your top keywords.

Your SEO expert will be tracking the progress of your website’s position for these keywords.

The expert will also adjust and edit your campaigns depending on their performance and on how competitors adjust their own campaigns.

An SEO consultant might also help you integrate more call-to-actions elements into your website.

For example, a contact form on your homepage, a form to schedule appointments, buttons that allow potential customers to call you...etc.

In short, hiring an SEO expert can help you attract more traffic to your website and generate more leads for your business.

Driving more engagement through content optimization

One of the key areas of SEO is content optimization and management.

In fact, having relevant and engaging content for your audience on your website is an important part of any successful SEO strategy.

To optimize your content, an SEO expert will work on more than integrating your top keywords to your content.

In fact, content optimization means that your consultant will work on your pages titles tags, on your headers, and on the structure of your content itself.

For example, the consultant will make sure that you have a strong and engaging header at the top of each of your pages, that includes your important keywords and informs well users about your content.

This header should also be associated with an H1 tag, which isn’t always the case on websites.

An SEO consultant will also make sure that you have an SEO optimized meta title and meta descriptions tags for your pages.

The meta title and meta descriptions tags refer to the title and description for your pages that users see on search engine results.

It is an important element of SEO that can be easily forgotten, but that is a must-do in an SEO consultant lists of tasks to perform!

Building a strong online presence

Working with an SEO expert or consultant, will help you build a strong online presence for your business overtime.

Because SEO techniques help you boost your online visibility and improve your rankings on search engines results, they also allow you to build your brand image online.

An SEO consultant will also keep your business online presence active through different techniques like: engaging blog and social media posting, or Google My Business posting, and so on.

How to choose the right SEO Expert for your business?

So how do you pick the right SEO Expert for your website?

Depending on your business needs and goals, you need to work with an SEO expert that you feel is a good fit for your business.

That’s why, it is important that you have your own overview of your business goals before getting started with an SEO consultant.

For example, are you trying to get more leads and convert them on your website?

Or are you more focused on raising brand awareness and increasing store traffic?

This first step will help you search more precisely for an SEO expert or consultant.

Once you have started your research, it is also important to see what services the SEO consultant offers and specializes in.

For example, if you are a local business that wants to drive more web traffic to your website and expand your patients list, you will want to work with a consultant that offers dental SEO services and local SEO services and that has successfully worked with local businesses before.

The SEO Expert Patrick team will always set up a first free consultation with you to understand your business needs and goals, because we believe that an SEO strategy should be tailored to your business.

Our strong in-depth knowledge of Google Webmaster Guidelines allows us to make general recommendations for your case, but we focus on personalized SEO advice for your business.

Our team has been successfully helping clients grow their businesses online for over 15 years.

This is why we understand the importance of choosing the right services for your business.

SEO Expert Patrick works on improving your On-page and Off-page SEO, website structure, content creation, and positioning for top keywords.

Our packages can also be adapted to your needs depending on if you need to perform international, national or local SEO.

Our team will be happy to offer you a free consultation as well as an audit for your website! We are looking forward to hearing from you!

Conclusion: Why hire an SEO Expert or Consultant for your business?

Hiring an SEO expert or consultant can help you boost your website traffic and your business' online visibility.

This in return, can improve your chances of getting new customers on your website and expanding your clients' lists.

We recommend working with an expert or a consultant because it will save you time and effort since this person has been trained to implement SEO techniques for businesses.

The SEO Expert Patrick would love to help you improve your online visibility and achieve higher rankings on search engines!

We have worked with bigger companies, small to medium businesses and startups.

This is why we know how to adapt to your business needs and how to tailor SEO our packages to your specific goals.

Get a free consultation with us today to get started!