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posted byPatrick Chemoul10/12/2020
Are you aware of the immense impact of responsive website design on SEO?
Well, it’s time you did!
Because a responsive website design provides you a significant edge over your competitors.
This is the age of mobile devices.
Mobile web browsing has taken over the desktop and has become the most used device on the globe.
This is bad news for many web pages who have failed to adapt to this trend, as Google favors websites that are optimized for people using mobile phones.
Consequently, a responsive website design also has a great impact on SEO.
In this article, we present to you a list of 10 benefits that responsive website design has on SEO.
If clients are unable to explore your site with ease, then they will most likely bounce off your website.
Why?
Because like you and me, everyone wants swift and easy results.
Moreover, Google perceives 'time on page' as a major pointer of a site's value for any random query.
Responsive website design makes your site a lot simpler for guests to peruse and explore.
In simpler words, if your browser window initial scales and reacts to the adjustment in small or large screen sizes, at that point visitors won't have issues getting to buttons, links, and menus or filling out forms.
Accordingly, their client experience will be better and they'll invest more time on your site.
What is the result of doing this?
The outcome is improved client experience and ordinarily more time spent on your website.
Great ease of use scores lead to rehash guests and have a great impact on conversion rates.
As mentioned above, fulfilling client inquiries is the main goal of Google.
A responsive website design composition is basic to a positive client experience.
In the world of SEO, site usability & client experience are the major players.
This is why SEO experts recommend us to constantly track these two metrics and adapt as per the new trends.
Excellent customer experience is a direct product of traffic, positive reviews, and a boatload of branded searches.
All of which affect your website’s ranking, in other words, SEO in a positive way.
One of the most important Google ranking factors is page loading time.
As per Google’s latest SEO trends, each site should be optimized to load as fast as possible.
Why is that?
Because page speed helps your website rank high on Google.
Moreover, Google has made it clear over the years that quick loading websites hold an edge in its ever-changing search algorithm.
That is only one of the numerous reasons why Google prescribes utilizing responsive website design.
Because websites that are mobile responsive will normally load quicker which will lead to boosting your website rank along with a positive customer experience.
Pages that take more time to load will, in general, have lower time spent on pages and higher bounce rates.
Moreover, websites with longer loading times also adversely influence conversions.
This makes it even more important to calculate your website’s loading speed.
But how do you measure it?
There are many tools that SEO experts recommend, but one of the best ones is Google's PageSpeed Insights.
This tool will not only calculate your website loading time but also provide you with a list of fixes that you can implement to improve your website’s loading time.
The bounce rate is identified with the total time users spend on your website.
How rapidly do your guests backtrack or leave your site?
This question is very important, why?
Because Google closely monitors the visitors’ behavior with regards to entry & exit points of a website.
Google may translate short time spent i.e. leaving a site nearly as fast as you came to it, as a sign that the content that the searcher found on your site wasn't significant to their needs.
The ramification for the site will be a negative change in their positioning in Google internet searcher results for that inquiry.
In any case, it's not just the content that clients are keen on.
Truth be told, it could be contended that on numerous events, structure/design exceeds content.
The content might be great, however in the event that the design avoids simplicity, clients will before long leave the site.
And this will lead to a higher bounce rate.
A mobile responsive design empowers you to set up applicable content for use as well as showcase it in a manner that is mobile friendly.
It gives a perfect, fresh, and undistracted condition for clients to peruse your site.
If your site has a low bounce rate, it demonstrates that your site guests are not stopping after simply perusing one page.
They are likewise tapping on other links on your website and browsing more posts and pages.
On the other hand, if you have a nonsensically higher bounce rate, it implies that your content, site structure, and site route may have issues that ought to be amended as quickly as possible.
A higher bounce rate is additionally the best pointer that you may need to build the quality and commitment level of your blog's content.
As clever as Google's algorithms maybe, despite everything it requires navigation from you on which of your site’s content is generally significant.
The individuals who have chosen to go down the way of a different mobile site have a troublesome time overseeing duplicate content issues.
Utilizing a different site for your mobile customer requires utilizing a different URL.
The issue is that the content on the desktop computer and portable URL is the same, despite the fact that the URL is completely different.
And this duplicate content has a huge negative impact on your website’s SEO.
How?
Because Google will see it as duplicate content, and your site will get penalized and you will notice a dropdown in your rankings.
So how do you avoid it?
There are two ways to make sure it doesn’t happen.
One is to make two separate SEO strategies and run campaigns on both of them.
This will take more cash out of your pocket as you will be creating unique and exceptional content for both your mobile and desktop website.
The second method is simpler and requires you to make your website responsive.
This will take care of duplicate content problems and you will be using a single URL, irrespective of the device being utilized to view the content.
If done accurately, the responsive website design can prompt an expansion in social shares for your content.
This is another one responsive website content benefits.
Responsive website design combined with responsive social media buttons makes it simple to share links to your website’s pages even on smaller screens.
This can help increment your validity and open you to another group of audience, which at that point prompts more traffic and more changes.
Simultaneously, social signals can likewise affect your search engine rank.
How?
Because they will notice an influx of increased search demand and engagement, and this will prompt them to rank your website higher.
A responsive site prompts a superior client experience.
The time visitors spend on your site is a central factor demonstrating the nature of the client experience.
If they think that it’s difficult to explore or utilize your website, they won't stay long on your site.
Be that as it may, in the event that your site scales and reacts to the adjustment in screen size, at that point guests won't have issues navigating your website.
Subsequently, their client experience will be better and they'll invest more time on your site.
Improved client experience and site ease of use would then be able to prompt more referrals and new clients for your business.
About 52% of all worldwide web traffic began from cell phones.
As shown by statistics in the last quarter of 2017.
This percentage has significantly increased in 2019.
That demonstrates that you can't bear to forego responsive web design as mobile traffic represents the greater part of all web traffic.
Start by examining what number of your consumers originate from portable devices and the total amount of time they spend on your site.
At that point, execute the responsive plan and analyze the two numbers.
When your site adjusts to the viewport width or the device width, you'll see an expansion in mobile visits and lower bounce rates.
Higher mobile traffic will lead search engines to rank you higher and increase your website’s overall domain authority.
Additional time on your site and lower bounce rate are great initial steps to improving your guest's client experience and building trust.
That enhanced client experience and trust evolved to increased conversion rates, regardless of whether conversion signifies making a buy or booking a call, or signing up for your newsletter.
Consider for a minute that normal cell phone conversion rates are up by 64% contrasted with work area and it's anything but difficult to perceive any reason why a responsive site is an unquestionable requirement.
In the relatively recent past, a typical practice included making a different mobile version of your site that was served when small screen size was recognized.
Be that as it may, building up a mobile variant of your webpage occupies additional time than building up a responsive site that looks extraordinary and functions as planned, regardless of which gadget your visitors are utilizing.
Another drawback of a portable site adaptation is the way that they cost more in light of the fact that your designer needs to make two sites rather than one.
This will force the developer to write more HTML & CSS (style sheet) code and it will cost you more money & time, in comparison to making a responsive site from the start.
A responsive site can help you with regards to building backlinks.
How?
Backlinks assume a significant job in any SEO procedure.
And they show search engines what different sites think about your online reputation.
Other sites will be less disposed to connect back to you if your webpage isn't responsive.
This will generate fewer backlinks and lower your domain authority.
All things considered, connecting to a site that doesn't give great client experience makes them look bad too.
In conclusion, it is obvious that there are various benefits of making a website for your online business that has a responsive design & development.
If your site isn't yet responsive, then a great initial step would be to redesign a fluid layout.
It will enable you to figure out which page components are most significant, which pages can be wiped out, and how much duplicate content you need to keep on your site.
You would then be able to actualize the tips sketched out in this design and progressively enhance your site's engagement rate, conversion rate, SEO, and more.
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