Do you have the hunger to become an SEO consultant ?
Then you’ll have to think like Google and act like the customer.
Because these are the two main factors that decide SEO.
There is nothing exclusive about SEO domain.
Anyone can become an SEO expert.
It's an aptitude that can be aced by anybody wishing to figure out how to do SEO all by himself.
Here is a list of simple and easy steps to that will help you in becoming an SEO expert.
Learn how to get more traffic with exclusive tips and insights that I only share with my private newsletter subscribers.
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Learn how to get more traffic with exclusive tips and insights
Firstly, I recommend having a go at this awesome Search Engine’s optimization guide by Google.
It will enable you to deep dive into the world of SEO.
This guide offers vital information about:
& so much more!
Since the entire idea of SEO or Search Engine Optimization spins around the web search tools, understanding how they work is significant.
While ranking a page into the search engines, there is a lot of algorithms, machine learning & data signals which are taken into consideration.
This is why it is necessary to understand some basic & complex concepts about how Search Engines work.
As it will help you see the bigger picture more clearly.
What’s new in 2020: Newer Google algorithms have reshaped the way SEO is being done. User intent now ranks much more highly than it previously did.
But Google is not the only search engine in town it may be the most prevalent one, but that does not mean that there is no competition. Rival offerings from Apple and Amazon are gaining traction – more reason to explore them too.
Voice search is going to gain much more importance with time so optimizing your website for this feature will go a long way in improving your rankings.
User experience or UX is also an important metric to consider. One of the more important factors of UX in 2020 is the speed with which your website loads. How user-friendly and experience-rich your website is also important.
Content is at the very centre of SEO, it is the lord of the whole online world.
Not everyone can be a writer.
At the same time, it is also true that content writing is not for anyone and everyone.
SEO content writing demands creativity & also technical knowledge of SEO.
The main reason search results appear on the web is a result of the content.
So, you have to get familiar with content creation, and how you can compose LSI (Latent Semantic Indexing) content.
Black Hat SEO techniques of the past like link farming, keyword stuffing, etc. are now obsolete.
And, utilizing these methods may actually harm your website.
What works currently is significant content, which the clients can efficiently consume.
Thus, investing your energy to compose great quality content would help you your overall SEO campaign.
And pay great dividends over-time.
What’s new in 2020: Latest Google algorithm puts more premium on quality rather than quantity of keywords in the content.
According to SEO experts’ backlinks have been given a higher weightage – giving content all the more importance in your SEO efforts. Link infused content that flows naturally and engagingly is the new standard.
To transform into an SEO Jedi it is imperative to learn and grasp the concepts of HTML and CSS.
Why is that?
Because these are the coding languages which are the most favored ones by search engine bots.
In spite of the fact that it isn't fundamental, it is fitting to gain proficiency in these two languages.
Eventually, you may find that the site you are working for is encountering HTML and CSS issues which is hampering your long term SEO results.
And on the off chance that you know HTML & CSS you can get those problems fixed rapidly.
What’s new in 2020: Two words Structured Data. Learn to incorporate structured data into the code of your website. That way it becomes more accessible to AI.
Structured data helps paint a clearer picture of your company to the search engine which in turn allows you to be ranked higher.
Machine learning trends are continually evolving. SEO experts paying heed to those trends would be in a better position than others to optimize results for their websites.
SEO revolves around “Keywords”
And, not just any keywords.
They have to be specifically researched in accordance to your target audience and business objectives.
And, you should ensure that the keywords are incorporated into the..
And so forth and so on.
This will allow search bots to thoroughly crawl and index your content.
Any good SEO consultant would tell you the importance of SEO keyword research tools. Some of the more popular SEO tools are:
What’s new in 2020: From the way you structure your content to how you use your keywords in it has all seen some changes in 2020. Relevance (search intent) still carries a lot of weight but so do things like keyword difficulty and its popularity.
SEO is one small piece of the giant puzzle known as digital marketing.
Henceforth, a good SEO expert ought to take a look at different parts of digital marketing campaigns.
SEM or Search Engine Marketing is the last piece of the jigsaw. It includes:
& much more.
Have a strong understanding of different parts of SEO marketing.
So that you can really expect what sort of results you would drive from your SEO activities.
What’s new in 2020:
This year can be termed as the year in which Google has completely shifted to mobile-first indexing.
What does it mean?
In simple words, Google utilizes the mobile version of your website for ranking & indexing.
Now, this big change had its impact on SEO.
So, the question is how to make sure that the mobile version of your website is properly indexed?
Here is how.
Points of Action
Internet is a sea of data and finding the correct information from it can be difficult.
When you search for information on the web about SEO, you’ll discover a huge number of sites.
Yet, you won't have that much time to experience and go through each and everything.
Thus, you have to gobble the correct and high quality content which upgrades your insight about SEO and doesn't waste your profitable time.
This is why it’s smarter to learn from the best in the business and learn the right SEO web page optimization techniques.
There are a couple of good SEO training resources which can enable you to get familiar with the SEO quicker, learn the current SEO strategy and save you time and money as well.
What’s new in 2020: To become an SEO expert or open your own SEO companies in the future you can turn to the following sources to gather insights into tips and tricks of the business:
This course is designed by the king of all search engines, Google.
It is a course which will help you comprehend where SEO fits into the entire digital search marketing landscape.
One of the top companies of SEO in the world, Moz is a master of its craft.
By taking this course, you’ll climb the ladder of basics to advanced concepts in the field of SEO.
This course can be termed as the real & authentic asset when you need to learn SEO.
Because, it covers SEO from Google's viewpoint.
This course will enable you to realize what Google needs you to find out about SEO.
Udemy’s offering for local SEO courses if worth exploring because it starts off with the very basics of SEO and goes on to explain the latest and most advanced concepts and tools.
Unlike the other courses in this list this is a not a free course but still it is a user friendly as well as budget friendly option.
Knowledge is of no value unless you put it into practise.
After gaining enough information about search engine optimization services, work on diverse SEO projects.
This will allow you to apply what you have learnt and gain hands-on experience.
Share your insights as it makes you progressively impeccable.
Start writing a blog and begin executing your insight into SEO, share your years of experience so that you can help other people too.
What’s new in 2020: Joining various SEO forums to enhance your knowledge is one way to improve yourself in this domain. Some of the more popular forums are:
Now that you know the basic roadmap of becoming an SEO expert do you want to know how much do SEO Experts earn?
The total earning of an SEO expert relies upon numerous components, such as:
& many more
Note that SEO is extremely useful and can be learnt by everyone.
SEO consulting services include all of the things mentioned above and more.
This includes app developers, social media managers, bloggers, web designers, content writers and a whole lot more!
In conclusion, you ought to learn SEO to become an SEO expert.
Don’t have the time to learn and master this craft?
No need to worry!