10 Reasons To Hire a Google SEO Expert or Consultant?

posted byPatrick Chemoul10/12/2020

Is hiring a Google SEO expert for your online business necessary?

Of course, it is!

Because an SEO expert can connect your business directly to your consumers.

What is Importance of Hiring a Google SEO Expert?

No matter how hard you try, you cannot ignore SEO.

As it is the essence of getting endless leads for your business.

In this article, I present to you a list of 10 reasons that will illustrate you the significance of hiring an SEO expert.

1. Get a Clear Marketing Strategy

You don't get any noteworthy outcomes without a genuine SEO methodology.

In the event that you choose to random target keywords or to create links, you may see some little sporadic outcomes.

However you'll never observe steady traffic increments.

This means all great SEO experts have a procedure.

This is regardless of whether they are independent or work for an organization.

They most likely won't be able to tell you: "We will get links from A, B, and C sites."

What they can let you know, is something along the lines of: "We'll start with an on-page specialized SEO review to recognize any regions for fast successes.

At that point, we'll distinguish the best keywords to target for your business."

Backlinks: Inbound links or Backlinks have been a major piece of Google Search Algorithm for quite a while.

And will keep on assuming a major job later on. A Google SEO expert will "build" links to your site.

The purpose behind it is simple which is to improve your Google search results & rankings.

As you may know, not all backlinks are made equivalent. One great backlink is worth more than hundreds of low-quality backlinks.

Low-quality backlinks are the ones that can be mechanized and are regularly utilized for spam third party referencing.

Think about the many gigs you see on Fiverr where you can purchase hundreds or thousands of good links for $5-10.

Meanwhile, a solitary decent backlink will cost at least $20, and that is a most ideal situation.

In the event that somebody is promising you an enormous number of links.

And it works out to $1 or less per backlink, run the other way.

2. Regular Performance & SEO Reports

A professional SEO expert will send you performance reports on a regular basis as a part of his SEO services.

The most widely recognized recurrence is once every month.

Yet some will send you speedy week by week SEO reports too.

The main thing you'll have to give a SEO consultant is access to your site.

This is one of the principle reasons it's imperative to employ an SEO expert that you can trust.

You can moderate any dangers, on the off chance that you like, by having all site changes made by an in-house designer.

The conspicuous result is that changes will be made more slowly.

And you should ensure there is an open and consistent line of correspondence between your developer and the SEO expert.

Some SEO experts or an SEO company won't request any site changes to be made.

On the off chance that this occurs, it's another warning.

While off-site work is an enormous piece of SEO, on-page optimization is very significant, particularly towards the beginning.

Changes should be followed: You have to ensure that your SEO consultant is tenacious about any site changes they make.

In the case of something turns out badly, you have to know precisely what caused it.

On the off chance that an SEO expert says that they track changes inside, that is bad enough.

Consider what might happen if your SEO specialist abruptly became non-responsive (indeed, it does occur).

And you were left with a damaged or problematic site.

All together for you or an emergency consultant to fix the issue, you have to recognize what caused it.

Any great SEO expert will send you a point-by-point log of any site modifications they make.

3. Rank your Website on the Top of Google

This is the most effortless approach to differentiate between the SEO sales reps from authentic SEO experts.

On the off chance that a SEO consultant is just attempting to trying to make a sale.

They'll regularly state that they can guarantee #1 rankings of your website on Google.

Stop and think for a minute there. Nobody can ensure #1 rankings each and every time.

Particularly in no particular timespan.

Here are a couple of reasons why:

  • No SEO expert knows the precise Google Search Algorithm: Google had an income of $17.3 billion in the initial three months of 2015.

    The vast majority of this income is achieved through Google's web search engine.

    This is why, they secure the precise algorithm highly. In the event that anybody professes to know the definite calculation, they're lying.

    In the event that you knew the algorithm, you could be making much more than a normal SEO consultant.
  • Nobody realizes how Google's Search Algorithm will change: Google pushes out more than one algorithm change every day.

    Except if you're working at Google, you can't know when or how Google will change later on. You can make a guess, yet most often you might be wrong.
  • Penalties can appear unexpectedly: Penalties can be algorithmic (like from Panda or Penguin) or manual.

    Google doesn't frequently say when certain calculations will be run.

    The following Penguin could be kept running in seven days, a month, or a year.

    Also, manual surveys and penalties can be activated anytime.

This implies that SEO experts can build your organic search traffic over time.

However, they can't ensure explicit keyword rankings. On the off chance that is their principle guarantee: run the other way.

4. Marketing Goals Become Achievable

Accomplishing the outcomes become a lot simpler when the marketing goals are evident.

Advertising objectives are set for your venture with the search engine optimization expert.

And they become responsible for your website and business ranking on Google.

Having said that we mean responsibility involves them to drive wanted outcomes.

Obviously not all things go according to plan all the time.

However, an SEO expert is aware that he has to show reasonable progress in the monthly reports.

Like showing how he promoted your business on social media platforms and did search marketing or content marketing.

And that is why he improvises the plan to meet your business goals.

This is why giving a set responsibility to the SEO consultant before beginning the project is necessary.

5. Save Your Precious Time & Energy

When you have an expert SEO organization doing streamlining you have a lot of time to spend on other significant things.

SEO Web optimization takes time, in most cases an entire year.

So while you have a ton of things to really focus on, you should hire an SEO expert to lessen your workload.

Apart from lowering your total amount of work, SEO consultants make much better progress towards your business goals.

Likewise, it is a developing pattern to outsource the work to SEO consultants. In this way, getting yourself some time is a huge advantage for you.

6. Free Tools And Resources

Same as a painter can't get by without his paint brush, an SEO specialist needs specific tools and resources to perform SEO.

Probably the best SEO marketing tools are free and some of them are paid.

And, when you don't employ an SEO expert, you have to buy them yourself.

Also, let's be honest, if you don't have the foggiest idea how to utilize the tools to their fullest potential.

Then all your hard-earned cash goes futile. So it is necessary in many cases to hire an SEO expert.

As you can use their insight and experience to utilize the SEO tools. And save your money and time.

Some of the best SEO Tools and resources are as follows:

  • Answer The Public
  • Animalz Revive
  • CanIRank
  • SEMRush
  • Keywords Everywhere

& many more.

7. Keep Up-to-date with Latest SEO Techniques

The digital world is changing at a fast pace. Google continues refreshing its search algorithm.

And as a non-professional, it is troublesome to keep up with it.

Particularly when you are in the learning stage.

That problem doesn’t come with SEO experts.

As it is their job to keep updated with the latest trends of SEO to perform high-quality Search Engine Optimization.

This is why it is necessary to hire an experienced SEO expert and keep updated with the latest SEO tips.

One who has the skills and the knowledge of the ever-changing search engines.

8. White-Hat Method of Doing SEO

There are three different ways by which SEO is done, namely white-hat, black-hat and grey-hat.

A good SEO expert always goes for the white-hat method as it is safer & reliable.

As it aligns with the best SEO practices. While numerous digital marketing companies will almost certainly drive you guaranteed results.

However, they might be using black-hat ways of doing SEO.

This will deliver short-term results but in overtime your website might get blacklisted by Google.

To avoid this from happening getting real brand mindfulness by utilizing organic marketing techniques.

Like using SEO content that is according to the latest Google Algorithm and using legitimate tools like Google search console, Google Analytics to perform marketing research.

Be very careful before hiring an SEO expert and only choose the one who is a master in this field.

9. Organic Traffic Is Accomplished

Organic marketing is one of the most dominant methods for lead generation. Consumers search things utilizing explicit keywords on Google.

For example, if a user searches “Best Apple Pie Shops in Los Angeles” Google will present him a list of the apple pie shops that are optimized on this keyword.

These specific keywords are what Google uses to discover your business and present it to the searcher.

For doing website optimization according to the relevant keywords many steps should be followed, like:

  • Keyword Research
  • Infusing website’s content like a blog post with the keywords
  • Create Backlinks & a load of other tasks

This is the job of an SEO expert.

There are many details involved, however, focus on experience and success rate when hiring an SEO expert.

As he/she will take your online business to the next level and you’ll have a great time in welcoming new customers to your business.

10. SEO Fixes And Maintenance

This is one of the significant reasons of hiring an SEO consultant. Search Engine optimization is definitely not a one-time task.

It's a persistent procedure and this is why its regular upkeep is significant.

Upon hiring an SEO expert you should make sure that your digital popularity on the search engines remains intact.

And regular increments are also witnessed in the organic traffic of your website.

Want to reap the immense benefits of SEO?

Then contact us and our SEO experts will transform your online business in no time.

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