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posted by Patrick ChemoulMarch 11, 2021
Do you want to know about the best free Google tools for marketers & developers?
If the answer’s yes, then you have arrived at the exact location.
Because these free tools can boost your overall digital marketing performance.
There are many types of Google tools, some are paid, while most of them are free.
You can use them to write your blog post, develop your marketing strategy, and enhance your website's SEO.
In this post, I will show you a variety of best free Google Tools that are free to use.
Google My Business gives a chance to display your local business in "Near Me" search items.
A similar format in comparison to Google Maps.
To get highlighted in search results enlist your business on Google My Business.
Some of its many features are as follows:
The Google Search Console helps advertisers, website admins, SEO experts see how Google sees your website pages.
It can give you extremely detailed indexing information and crawl reports about your pages directly from the Google index.
Some of its features are as follows:
Perhaps the most prized asset among the best free Google tools, AdWords is a work of art.
For a digital marketer, it can be considered as a luxury.
Even if you are not an SEO expert, you can easily use this tool.
And get ahead in the race of search rankings.
The likelihood of investing your capital on Adwords may appear to be an overwhelming errand.
However, the outcomes that it produces are practically quick and straightforward.
This is what makes it worth every penny that is spent on it.
From the uncountable benefits that it offers here are some of them:
Benefit 1: Super-Fast than SEO
Believe it or not, the loftiest advantage of Google AdWords is that it works quicker than SEO.
This is a solid reason as to why it is considered as one of the best free Google SEO tools.
To produce more traffic and leads, both SEO and Google AdWords are termed as SEO marketing procedures.
However, to get the much desired first spot in the search rankings, a highly optimized AdWords campaign should be fused.
To put it in simple terms, here are three reasons as to why Google Adwords has a significant edge over SEO.
This does not imply that you ought to disregard organic & latest SEO practices. Why?
Because they are more important in the long-haul.
In any case, with AdWords, getting more leads and traffic is a superior possibility in comparison to SEO.
SEO would give you long-term achievement, contingent upon the exertion an SEO expert puts on the nature of your content.
On the other hand, advertisements will provide you instant results at an instant cost.
Both are assets of a digital marketer and should be used, according to:
Benefit 2: Measure your Performance Consistently
Yet another reason, why Google Adwords is one of the best free Google tools for marketers.
It is hard to gauge the result of customary advertisements like newspapers, radio, TV, etc.
Likewise, they are much more costly than Google AdWords.
You can't control your very own financial limit and budget.
More importantly, you wouldn't know the exact outcome of the leads coming from these sources, except if your client reveals it.
However, Google Adwords exactly tells you what is going on. Here are some of the many metrics it provides:
Google Analytics is one of the most dominant and best free Google tools for digital marketers.
It provides you with a boatload of options, such as:
And much more!
From all this data, you can improve your website and give an extraordinary client experience.
Which will inevitably increment your overall traffic.
Let me tell you some of the many benefits that it offers:
Benefit 1: Location of Potential Customers
Geo location is extremely significant in a successful business and that is exactly the data Google Analytics furnishes you with.
Knowing the location of your clients encourages you to design explicit marketing campaigns and set goals for that territory.
You'll additionally have the option to decide whether there is space for development in specific regions.
Benefit 2: First Impression is the Last Impression!
Google Analytics gives you a chance to perceive what number of individuals who visited your site and their bounce rate.
So for example, if users bounced immediately it implies that they couldn’t find what they were searching for.
This allows you to see which pages are encountering a high bounce rate and which ones are surpassing your expectations.
So it’s important to have a good bounce rate to improve your search rankings and overall SEO.
All this data gives you a chance to change a couple of things, including:
Changing and optimizing the aforementioned metrics will help you in earning more conversions and retaining customers.
Google AdSense is the ideal tool for marketers to generate revenue from ad promotions.
AdSense makes a connection between you and other promoters who need to host advertisements on a channel that interests their audience.
Here are some of the features that make it one of the best free Google tools for marketers:
These tools offer huge benefits to web developers.
Regardless of whether you are attempting to:
These tools can help you achieve all of the aforementioned objectives and more!
Chrome developer tools look somewhat overwhelming from the outset, however, it merits becoming more acquainted with a couple of tricks.
As they will greatly improve your output, correspondence with designers, and your comprehension of coding issues or website content.
Here are some ways in which you can take advantage of one of the best free Google tools for developers:
Benefit 1: Page Speed Performance
It’s an obvious fact that page speed impacts on UX and SEO.
Chrome Developer Tools will give you a visual portrayal of how your page is stacking and where the "pain points" are.
This will empower you to implement page speed upgrades with your designers and test the work once finished.
Benefit 2: Test Your Responsive Design
With Google's versatile inviting update AKA Mobilegeddon still the zeitgeist, guaranteeing your site is responsive is overly significant.
Chrome Developer Tools empower you to encounter a portable client venture on practically any cell phone.
The emulator gives you a practical view of how your website will look on various devices user devices.
This feature alone is enough for making this one of the best free Google tools for developers.
Benefit 3: Review Your SEO Tags & Markup
When SEO marketing specialists run SEO campaigns they normally check their source code. Be that as it may, finding tags just by sifting through source code is quite difficult at times.
An increasingly effective technique is to utilize Chrome's "inspect element"
As, it enables you to rapidly recognize mark-up for a particular page component.
Are you a web developer?
Looking for easier ways to do mobile development?
Firebase is one of the best free Google tools for developers.
As it provides a structured platform for mobile & web development.
It is a Backend-as-a-Service that offers a diverse range of services and tools.
Mainly for developing applications at a fast pace.
At first, James Tamplin and Andrew Lee had established the Company in 2011 as Envolve.
However, after Google procured it in 2014, Firebase had an explicit development to turn into a unified stage for developers.
The many features that one of the best free Google tools for developers offers are as follows:
Benefit 1: Fast and Secure Web Hosting
The advantage of Firebase Hosting enables you to set-up:
It likewise conveys the content quickly at any place which makes it one of the best free Google tools.
Benefit 2: Real-time Database
The NoSQL database is offered by Firebase real-time database.
That encourages you to store and synchronize information between the customers.
This is done to make it simpler for the designers to get to the information.
By utilizing any of the gadgets and help in creating a collaborative feature.
Another edge that it offers is a real-time database for the developers.
So that they do not need the support of the backend to construct applications, as it accompanies SDKs for different stages.
Moreover, it aids the execution of the backend code reacting to events enacted by databases.
Which is a great quality which makes it one of the best free google tools.
Benefit 3: Ease of access of Machine Learning
Another great benefit of Firebase is that it gives developers the facility of Machine Learning.
This facility is accessible for both Android and iOS engineers just as experienced and newcomers.
The ML pack has ready-to-use APIs for different portable functions.
For example, distinguishing the face, recognizing the content, scanner tag examining and marking pictures, and so forth.
Created by Google, Android is the world's most prominent mobile operating system.
Google's Android Developers is an invaluable resource to all developers.
Why you may ask? Here’s your answer.
Google PageSpeed gives you a variety of tools and information that can enable you to enhance your website’s performance.
In short, it provides you with a platform to create highly efficient websites.
Here are some of the features it provides:
Google's Structured Data Testing Tool enables developers to create, test, and release their organized data.
With this Google tool, you can fix existing pages and also create new structured data pages.
Here are some of the features that it offers:
Regardless of whether you are a business person, digital marketer, or designer.
Some other free Google tools include:
& many more.
The best free Google tools can enable you to increase your search traffic and make your marketing efforts bore fruit.
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