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How to define your keywords to improve SEO ?

by Patrick Chemoul Last updated Mar. 18, 2019

Defining your keywords is an essential step to improve the SEO of a website. 

Why define keywords is essential to SEO? 

SEO is about optimizing the SEO of a site to appear in a better position for relevant keywords, bringing qualified traffic to the site.

It is therefore essential to define these keywords upstream and why they are relevant to your site. Without keywords to optimize, your SEO strategy will be much less clear and consistent.

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What criteria to take into account when determining your keywords in SEO?

You can find the monthly keyword search volume with several tools including the Google Keyword Planner, a free Google Ads tool.